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austinpena
4y ago
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As someone who manages both SEO and PPC campaigns I don’t think that’s true. SEO is a subset of SEM and the “blackhat tactics” that SEO’s can use against competition are dramatically different than those used in the PPC world.
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dsl
4y ago
When you say "the police arrested a drug dealer," most people don't care if they were selling heroin or cocaine.
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