Sounds like a MacOS on third party hardware situation to me. Brand dilution and all that. I wouldn't expect that before they are end-of-days desperate.
There's an argument to be made that mobile gaming in Asia is what forced Nintendo's hand on the P2W mobile games. I don't (yet) see a world where Steam has the muscle to do this.
the mid-90s called, they said "been there, done that". I can't even remember what other brands apple licensed their stuff to, but there were macintosh clones.
