> How does all this seem sane and not blatant or disturbing at all?
I'm not sure what you mean by "sane" - are you referring to something in this conversation? How is sanity implicated? Also, did someone say it's not disturbing?
It may seem blatent, but: 1) That's the propaganda you recognize; the problem is the propaganda you don't detect. And 2) while the content might be obvious, the intent might not be. For example, you could see Trump using blatent lies, but the intent was (IMHO) to confuse and divert enemies by putting them on the defensive, and to sow chaos by creating a sense of fear and alarm - to make you feel that things are insane and disturbed.
FWIW, you can't try to divine the motives of propagandists in that way. All you can look at is to say, what are the effects and who benefits? There is some truth, as the propagadists are acting in their own interests (when they are successful).