"Rich white/asian kid from NYC"
I've seen this sort of characterization a lot here. I can understand it, but it doesn't really reflect reality. I don't know a lot about other areas, but in NYC, most asians are not "wealthy". Far from it, Asians in NYC have a substantially lower median income ($53k household, $25k per capita) than whites ($69k household, $50k per capita ).
More importantly, the asian kids being discriminated against are not from wealthy families. Those that come from well off families tend to have all the extra-curriculars that white kids from wealthier families do. It's the ones from poor families. The ones who have to work after school and weekends to help out... and still study hard. Their parents cannot afford music/dance/arts lessons. The kid can't spend hours a day volunteering. Etc. It's these kids who get shafted when universities seek "well rounded".
Many of the lower income asian kids are from recent immigrant families. Their parents who barely speak english, working low paying jobs. They sacrifice everything to try to give their kids a chance to get ahead. And push their kids crazy hard to do well in school as they see it as their only way up. Imagine the feeling when -- after years of sacrifice and hard work -- after your kid did great in school, got great SAT scores, did everything he's supposed to do... he still gets denied by every good school..