weird, because I'm in Denmark. ah well, it's probably just because we're above Germany then :)

at any rate it's just a product offering:

Dynamic Product Pricing by Location via Zip-code or IP Recognition

so you can add this desirable feature to your CMS etc. etc.

They of course note that "When it comes to eCommerce sites, a location-based pricing strategy is not illegal, but it is frowned upon." but then they go into how great their product is which allows you to implement this.

They give reasons why a company might want to do this:

1. The company reduces prices of its products drastically in the North zone, thereby penetrating that market against competition.

At the same time, it increases their wholesale price exponentially across other regions where they are earning ample margins to overall increase revenue with minimal loss for a business like theirs which needs every penny counts!

blah blah blah

There are many factors that play a role in the pricing of a product including:

    Demand

    Distance from the warehouse

    Local / Regional Income Levels

    Local / Regional Competition

    Supply fluctuation

etc. etc. but in the end this product is to allow the seller to easily differentiate their price dependent on location, some of which will have to do with transportation, and some because they think they can get more money out of you.

In a recent discussion about Tinder charging more based on user profiles it was discussed that perhaps using PII to determine pricing, which location would be a part of, would be against GDPR.