Note, the post this is a reply to originally said "You mean a company becoming more efficient at extracting money from customers".
Tinder is entitled to charge as much as they want to whoever they want as long as they're not discriminating against a protected class.
The free market resolution requires competition, though. There might be a reasonable case to be made that products that don't have comparable competition can't be priced in a way that exploits different customers by charging more for receiving the same service or good?
I don't think there's anything comparable to tinder that found be considered legitimate competition- match.com, Madison, adult friend finder, etc are operating in very different markets with very different tools and expectations.
Price discrimination[1] relies on market power. This is a completely uncontroversial thing. Any discussion on price discrimination will tie back to market power.
1. Not a judgement here. This is a technical term from microeconomics.
Is my understanding incorrect?
[1] Not perfect