Why did any shareholder buy into the hype? When Peloton decided building their own personal factory in Ohio was a great use of money, their shareholders and fans cheered about how great idea it was. We're getting healthy and helping unemployment in the rust belt! Same for having a full time Peloton employee drive the bike to your home
Those decisions made absolutely no sense financially, and were immediately shut down once the CEO changed. But when they were decided Wall Street was cheering them on