Never a shortage of people mad that they can't eat trans fats or inhale leaded gasoline exhaust anymore, either. Not great analogies, since giving up personal info to use free services is a reasonable choice for individuals... But in aggregate, it's like giving up a bit of sovereignty to be that transparent. Microtargetting has helped enable some serious societal harms, i.e. spreading lies to the gullible while evading scrutiny from others, and that pales to how intelligence agencies can use the hoards of personal data. I think France and the EU are moving in the right direction, given the CLOUD act exists, and given all the other bad societal effects enabled by a surveillance focused economy. US politics hasn't weathered the shift well, unless of course your fitness function for politics is how resilient the elected government is against voters, i.e. how little can it serve their interests without losing power.

Noone is dictating you how to live your life. The recent EU privacy laws are about giving people a choice how there data is used. You are free to accept the cookies. You are even free to automate that via browser extensions. You are free to build websites in ways that don't require tracking user data and thus don't require consent. You are free to vote for politicans that are against privacy right or even campaign yourself.

But a fundamental issue with freedom is that sometimes freedoms conflict with each other. Here the freedom to do whatever you want conflicts with the right to privacy of others and the EU has decided that in this instance the right to privace takes precedence.