Basically the US can’t be trusted to keep its word, so why make it easy for US companies to operate in Europe?
The only problem that I see is that it's hard(er) for US companies to collect data about EU customers. That's hardly a problem for the EU customers; they can just buy from EU importers (if there's no equivalent EU product) or rely on EU service providers.
I don't really see a problem.
So the US needs to move here or it can not happen.
The EU parliament have the people in mind, so they don't think it works and drove the GDPR. The EU courts look at the law and see it's not possible to create contracts, so shot down Safe Harbour and Privacy Shields. The EU courts say standard clauses could work in principle, but see above.
Incompatible laws problem