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0 pointsjfim4y ago0 comments

Out of curiosity, does attribution also work if the ad is not clicked?

For example, I bought a product the other day after seeing a Facebook ad, but I didn't click on the ad itself and rather went searching for it on DuckDuckGo, then after reading a bit about it online, bought the product.

I'm curious as to whether that got attributed to the ad impression or not.

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morelisp4y ago

Modern models do try to take views into account. (Also cross-device views and DOOH - which again rely extensively on tracking.)

j / k navigate · click thread line to collapse

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morelisp4y ago

Modern models do try to take views into account. (Also cross-device views and DOOH - which again rely extensively on tracking.)

j / k navigate · click thread line to collapse