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0 pointsyuliyp4y ago0 comments

What do you mean by conflated? The tracking and profile building is how they correlate results with ad impressions. That this data is then also used for training the models and identifying the user coefficients is just a different use of the same correlation data (a website visit is just another type of ad conversion, after all).

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laurent924y ago

We shouldn’t identify the user. We should identify the content. “I want to be shown next to car pictures, because maybe the guy is missing carpets for his car” instead of “We want to be shown to guys 24-30 with interest in cars.” First is tracking the content, second is tracking the user.

yuliypOP4y ago

Conversion tracking is all about tracking the user, though, to realize the same user that saw an add "converted", whatever that means.

morelisp4y ago

This is contextual targeting, but GP is explicitly asking for conversion tracking. You can’t do that with contextual targeting.

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laurent924y ago

yuliypOP4y ago

Conversion tracking is all about tracking the user, though, to realize the same user that saw an add "converted", whatever that means.

morelisp4y ago

This is contextual targeting, but GP is explicitly asking for conversion tracking. You can’t do that with contextual targeting.

j / k navigate · click thread line to collapse