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0 pointssamwillis4y ago0 comments

There is an enormous deference between Search Ads (such as those in Google search results) and display advertising such as Facebook and Googles Display Network.

I assure you Google are paying Apple to be the default search engine exactly because it's basically a licence to print money.

It has nothing to do with display ads.

If Facebook had a search engine they would bid against Google for that role, but as it appears to be the case there is a Google/Facebook gentlemens agreement to not compete in that area.

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3 comments · 3 top-level

catach4y ago

Have to wonder if that agreement would have survived a competitive Google Plus.

2 more replies

ksec4y ago

>There is an enormous deference between Search Ads (such as those in Google search results) and display advertising such as Facebook and Googles Display Network.

I assure you HN does not understand anything about Ads. Ever since I realise HN had some deep misunderstanding with Online ads, I have been stating this difference for over 3 years. The only thing I got on HN was all ads are evil. Targeting Ads, Tracking Ads, Search Ads, or the latest buzzword surveillance capitalism.

throwaway4good4y ago

FB could surely muster the engineering resources to create a search engine that matches what Google has today.

I think OP is right, it is pride that is holding Zuck back.

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