As dads are finally becoming academic research subjects over the last 10 years, we're learning more about the impact of fatherhood on their body/brains, how support needs to be more specific to dads, how their impact on their kids' growth is different from mums'.

But I'll say that most dads we've spoken to over the past year, after having felt invisible in their perinatal journey (or considered like "the lesser parent"), have said that they wanted some validation and wanted to read articles that would refer to them as 'dads' and talk about them dads. That's also why there is a section in the app that aggregates media articles written about fatherhood.