The fact that nobody wants to pay their hard-earned dollars for it suggests it's more than just his opinion.
In fact, let's imagine a system where one side provides ads that you can watch to accumulate a monetary balance and the other provides content (including the aforementioned trash).
Do you think people will still watch and choose to pay for said trash content? Or will they choose to spend that money on better content, or even cash it out and buy a meal or drink?