He wrote it for one person. He didn’t ask to be the focus of millions of people’s attention. Even if that attention is mostly positive that is a lot to deal with just in the sheer volume of messages, let alone the possibility of unhinged people thinking he wants to marry them or that he’s sending them coded messages in Wordle or whatever.

Even if it's simple to host with that much traffic it's bound to be a headache. Forget to renew your SSL certificate and the site is inaccessible for 5 minutes? Great, now you've got 10,000 angry emails in your inbox.

I don’t blame him for wanting to get out of the spotlight and let someone else take the responsibility. Creating it may have been play, but keeping it going and dealing with the expectations of a huge fanbase is definitely work.