I agree, Quizup[1] anyone?
> As of May 2014, QuizUp had 20 million users and had raised over $26 million from venture capital investments.
I think these type of Trivia games have just one option, Cash it at the peak of the fad or wait till it gets replaced by another fad.
Considering NYT has dedicated subscribers for it's puzzle games, I think getting Wordle in it is a smart choice and perhaps may be they could turn it around profitably; Even if they don't I'm happy for Josh Wardle.
We need more such successful indie exit stories like this, When there's someone to buy Facebook's Liberapay and IBM's Watson then we need not be too critical about acquisition of a product loved by millions.
[1] https://en.wikipedia.org/wiki/QuizUp