That being said, Wordle at a few million for access to that many daily users... Doesn't take a ton of them signing up for NYTimes puzzle accounts to make the math pencil out.
Happy for the creator, avid fan of the game myself. It's the perfect 10 minute break in the middle of the day.
Seriously trying to internalize some design lessons from it and might pivot a couple puzzle game ideas (that are still pretty early) to incorporate some of the ideas of Wordle. Unforunately those puzzle ideas aren't quite as inherently viral, in that they pretty much just have one solution and not multiple paths to a solution you can show off...but at least the one set challenge per day I can incorporate.
Draw Something was a frenzy of novelty and delight. It wore out fast. I went from playing a dozen times a day to never opening it again within a month.
Wordle is something I do like clockwork every morning. Along with 4 friends in a group text. Just like a daily crossword puzzle, or a Jumble, or whatever Cracking the Cryptic posts on their Youtube channel.
The only thing that will stop me is if NYT decides to get heavy-handed with it. Ads and subscriptions and other gross bullshit will kill this game fast.
Sure, there are more optimal solutions for individual puzzles, but it's no longer much fun - it pretty much reduces to just solving an anagram.
I think that keeps it much more fresh from day to day, although I haven't thought too hard about meta strategies. I always input the same first word but then go from there just using what comes to mind first without violating any of my current "rules".
I am too, and I know it, so I play with the secondary purpose of getting creative with my word choice. Find a starting point, a new combination of words every day. React to the information from your completed rounds. Try out hard mode. etc.
I've thought about this too. Should all games in the future be limited to just one game a day? Lots of puzzles could easily support this, but I'd be worried that it annoyed my users more than it made them happy...
