I share your frustration at this horrible business practice. I disagree with your assessment that this practice is a secret. I don't think it's a secret. The largest newspaper in Finland, Helsingin Sanomat, actually published a long-form story on this exact subject after your comment was written:
https://www.hs.fi/visio/art-2000008571439.htmlEdit: to clarify, if the practice is not a secret, then it's not deceptive. If the client knows that the CVs on paper are not going to represent the workers who will be actually doing the work, then it's not deception. In order for it to be deception, the practice would have to be secret, surprising once revealed.