Because regardless of which service they choose to use, Apple controls the platform they’re running on in every case. They actually don’t have a meaningful choice in that area.
Imagine it was Amazon in this situation. Or Microsoft. Or Google. Or, gasp, Facebook. Where 90% of teens were using a hardware and software platform made by one company. Seems like a problem, right?
Imagine how much people would be freaking out if Facebook came out with a phone and OS and had 90% of teens using it. The wailing and gnashing of teeth could be heard from the Moon.