There’s nothing new about marketing your product, and make no mistake that DynamoDB and Route53 are
products.
> Those names appeal to non technical product owners that then force adoption onto development teams
Route 53 is a pun on the DNS port—not exactly common knowledge among nontechnical product owners. Anyway, DynamoDB and Route 53 succeed on merit. There are certainly better examples of shitty technologies that win on marketing or other nontechnical considerations. E.g., Oracle anything (of course Oracle aren’t know for being purveyors of microservices).