undefined | Better HN

0 pointscm20124y ago0 comments

For what its worth, for attention based advertising (youtube and display, not search), FB targeting blows Google out of the water. Not sure why but its consistent across brands.

0 comments

mchusma4y ago

I have seen this myself, by I'm unsure if it's just a "ad quality" thing. For example, I can target exact placements on YouTube for my exact niche, and broad Facebook matching will outperform. I have tried YouTube and display for months with nothing within an order of magnitude as effective as Facebook.

j / k navigate · click thread line to collapse

0 pointscm20124y ago0 comments

For what its worth, for attention based advertising (youtube and display, not search), FB targeting blows Google out of the water. Not sure why but its consistent across brands.

0 comments

mchusma4y ago

j / k navigate · click thread line to collapse