No "Web3" really isnt just a marketing campign. Look up web3.js, which had its first release in 2015, it offers a set of tools for creating and interacting with ephemeral/emergent internet architecture which is what Web3 is really about.
I dont disagree there are a number of less than scrupulous people floating around selling worthless tokens, BUT to solely focus on them is to ignore a real core of interesting computer science advances.
