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0 pointsdanjac4y ago0 comments

B2C - you have to design an app that appeals to people who will buy and use it.

B2B - you have to design an app that appeals to people who will buy it and force other people to use it.

0 comments

This is still true in pockets but in some spaces it’s falling out of favor. Companies and leaders know that they need to worry about adoption, so there’s slow but increasing focus on end user UX and incorporating these folks into the buying process.

doctor_eval4y ago

Yes, this has been my experience too. The buyers of enterprise software today have been raised on B2C software and are starting to expect the same level of usability, comprehensibility and friendliness.

It is not a case of form over function, so much as it is that form and function are interdependent.

I’ve worked as a senior manager for a couple of enterprise app developers, and if I was to do it again, a great UI would be a prerequisite.

On the other hand, many large enterprises are still beholden to consulting companies which tend to be checklist driven.

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