Then I don't get it. If you accept first principles, then the world of structural econometrics is open to you. Cake having, and cake eating - at the cost of structural assumptions.
All you are doing then is filling your models with some actual data.
Could you be more specific what is a lab setting for you? Natural experiments are not what I meant when I spoke of experiments, as natural experiments are observational inferential methods!
btw did they ever tell you about that physics experiment in a lab that was built just over a subway line? So much confounding!
Jokes aside, your assumptions amount to assumptions about what "controlled" and "in a lab" means. I hope you see it makes more sense to define the requirement for experimental identification mathematically, in which case you'd see that the conditions are not different in kind, only in degree.
etc.
Edit:
If that counts as revealed preference data, I can assure you that econometrics are used to great effect in pricing, auctions etc - one of the reasons certain orange and blue companies hiring experts on this have become mucho rich in the past couple of years. Some oldschool econ models may not be the best to describe the altruistic, boundedly rational present-preferrer. But oh boy, can you make some serious dough if you can mechanism design the auction platforms and the best the firms can do is to try to train some machine learning models against it.