1) You can stop feeding personal data into the Google (advertisement) ecosystem
2) Google is notorious for killing off services or changing their agreements at a moments notice like here so there is a chance they'll drop their offering or increase prices.
3) Google support is either terrible or nonexistent (unless you're lucky enough to get your complaint to the HN frontpage).
I'm an affected user and I plan to put in the effort to migrate -- I only use it for email on a custom domain and have been doing regular backups (using gmvault) in case Google changed their mind so moving to a new service should be a breeze.
