Totally agree. I really don't have any objections to analytics that are run
solely by the website provider, as long as those analytics are only used to investigate usage and issues
on that website. I don't have any problem with coffeegrinders.com knowing all about how I use their site to find good coffee grinders, but I DON'T want that correlated with my choice of mildly NSFW Tumbler videos. It's pretty inherent to the way the web works in any case, where you're not just being broadcasted to but are having a back-and-forth conversation with the website.
The primary problem with surveillance capitalism is when your movement across the entire Internet is gobbled up, sliced, and aggregated for the largest bidder.