The title of this post is just the website url - there's no indication it's actually an advertisement. The whole thing is designed to trick people, and I'd say most people don't like being tricked by marketers

Yeah, fight with whatever tool you have including going negative.

I don’t for a second think Google would hold back if their own behemoth was in under mortal threat and their main competitor had been found guilty of illegal acts.

The invisible hand of the market (fwiw) relies on free flow of information. Educating the public about Google’s illegal acts is an act of service, though self serving.