They now have the IP to do whatever they want with our mind, they have the distribution channels, they have the capacity to run servers and also the technology to create truly immersive worlds; their planetary rendering engine, GPT-3 for NPCs, Minecraft, for example.
There is a market for it, the latest awesome release in the space has been World of Warcraft, Amazon's New World is turning out to be a major flop and there's also free publicity in terms of Meta's metaverse.. I'm rooting for Microsoft to create the next gen gaming entertainment experience, however that might look.