I don't think the article was about ergonomics or comfort, or about how to watch TV or read a book while on the treadmill. It was about buying a product that does certain things, and then having the company that made it change its functionality without your consent. The question is, should you or should you not have control of the products you buy?
Those interviewed in the article seemed to imply reading a book or watching TV was a grand pleasure. I'm disagreeing with that sentiment. I've found even a slight curve of my neck creates a lot of discomfort especially when running or walking.