You're stretching the term "same" to mean "new products created for a different use case". (5G is a net loss to a consumer, because you need to buy a new phone to access "same" product.) Same products are quite clearly not same here.
Consumer doesn't mean "a specific individual that owns a PS5", it's a generic term meaning market participants that consume products.
Consumers don't loose if prices for new products are substantially higher in a competitive market, because willingness for a consumer to pay the price in a competitive market equals to the value of the product.
Interactive game market is highly competitive. Therefore producer prices a product at $500 => consumer agrees that $500 is acceptable => consumer spends $500 => consumer gets $500 in value => cost - value = 0 => no consumer net loss.