Zxcvbn is also a good idea, but it's a complementary approach. The user or password manager should generate secure passwords (using a high-min-entropy distribution), and the website or application should check that they're secure (using zxcvbn or similar).

Of these two approaches, a high-entropy generation method gives more confidence. It gives a mathematical strength "guarantee": if you design and follow the method correctly, then an attacker, whether or not they know the generation method, is mathematically unlikely to guess your password quickly no matter what order they guess in. "Guarantee" is in quotes because of course the attacker could get very lucky or the user could get unlucky (eg generate a uniformly random 8-character string and it happens to be "password"), and also if there's eg an implementation flaw then your guarantee isn't worth the pixels it's printed on.

By contrast, zxcvbn has no guarantee, because it doesn't use a huge curated dictionary and generation mechanism that the attacker is likely to use. So in addition to missing well-known passwords like "correct horse battery staple", it will miss bad passwords related to current events.