Since we are sharing our impressions, mine is that the Mozilla Foundation's current CEO doesn't believe in Firefox. Instead, I think, they are leveraging Firefox' popularity to try and position the Mozilla Foundation as a defender of internet freedom, at which point they won't need Firefox anymore.

What happens to Firefox once they achieve that? No idea. The cynic in me believes they will keep doing whatever Chrome is doing until the project is virtually dead, but I honestly hope I'm wrong.