This has been tried before but hasn't caught on, i.e., ChoiceVendor. Would be curious as to what the B2Brev team feels is the secret sauce as lead/referral revenue only is interesting once you have critical mass.
Also, having sold data in a past life to hedge funds, I'm not sure how I see their report on the daily deals space being worth close to $10k esp with Groupon's IPO being back-burnered. Is it merchant satisfaction data over time? Or is the target market for the $10k report not the buy side?
