http://www.dailychomp.com
I'd like some feedback on the landing page design and ways you think I could improve it as I've never really done landing page designs before.
Just want to see if others could pick out ways to improve it.
Thanks!
Nice twist on not collecting email addresses into some bucket that will sit dormant for 2 years - pretty clever of you to poke twitter & facebook instead (which, I imagine, would result in more 'OMGVIRALZ' too).
I had actually had a very similar idea to this myself, but never got around to implementing it.
The design looks clean and very appealing, but why did you create it with a hashbang link approach? It doesn't appear to gain anything by doing that (click on the 'about' link)
It's using hashbang links simply because the mobile web application uses a similar approach in order to reduce the assets being transferred over 3g connections.
The desktop web application is bootstrapping the same JavaScript at the moment so it uses a similar approach in requesting the assets that change.
The idea is so the desktop can easily inherit most of the functionality of the mobile web application with minimal modifications.
This is a bad design decision since (a) not everyone with JavaScript off will bother to enable it if they haven't already seen something interesting, (b) not everyone with JavaScript off can enable it, and (c) you're giving yourself this problem in exchange for no apparent benefit.
Your main pitch should always, always, always be visible in the broadest compatibility case - even if that means falling back on a static mockup.
I recommend keeping the landing much simpler and more focused. I have no idea what is trying to run when I load the page, but whatever it is probably isn't strictly necessary for the front page. Link to the more complicated stuff for those who become interested.
I've made a screenshot for you to see how it looks at the moment: http://f.cl.ly/items/3r1H280A2U3G1w0N1d1w/Screen%20Shot%2020...
I did try to put a focus on simplicity. Let me know if you think there's still some unnecessary stuff on the page :)
I think the message is perfect. The complication I was talking about is the (likely) unnecessary script running on a landing page. It seems like the intention of the page is simple enough that very little (if any) scripting is necessary. For example, I have a "coming soon" page that is solely meant to collect email addresses (http://soupnextdoor.com) and I'm more interested in everyone being able to see it than how it looks, so I made sure it will work for anyone. I may be wrong about your page's need for scripting since I haven't seen it with a browser that can handle it. I'll take another look with chrome when I get home. Great design tho, and the message is clear. Good idea btw. :)
Lastly, and the most important... start A/B testing right now. Try testing the wording in that button first and go from there.
2) I actually looked around a bit at places like Facebook and Twitter and noticed a similar approach with logos designed however but the formal name when referencing it in sentences is with the proper capitalizations. Not sure if this is the best way to do it but I just tried to follow 'conventions' I've seen around.
3) Probably a good idea, always good to give several options.
Will go about implementing some of your feedback, thanks a lot!
Certainly agree on 1) though
