I run an ecommerce business, which is at best tech-adjacent (honestly I would say a farm using fairly advanced technology for their industry is more of a tech company than me using Shopify to sell dog treats online), and people love hearing about it.
Honestly, part of why I left enterprise software was because I found a lot of the SMB customers I worked with really inspiring. They were doing something... real/physical/tangible, and of course the ones who were looking at our software were the smart, tech-savvy types who I could relate to.
While I have very little desire to go back into enterprise software, sometimes I do get pings from recruiters hiring for companies that do stuff like agtech, and I think that working on something like that (as opposed to making software for call centers, which I have done) might be worth getting back into the working world for.
