Of course, demanding a specific format is the definition of being anti-innovation.
Same with peddling with the web. They ruined the browsing experience for everyone and they're messing up with the market model of allowing people to sell their activity information in exchange for free stuff online.
The advertising model is what made the web possible. The more restrictions you apply to how websites finance themselves the more you constrain the web to be built by big actors with money and stifle innovation.