Github doesn’t have any popups interestingly, as well as a litany of other sane websites. Just because most of them are trashy and want to track you, it is not the fault of the EU. It is annoying but at least you know what’s ahead of you.
I honestly don’t think it’s an issue. If people are paranoid they can control their cookies via their browsers. Getting targeted advertising is a good thing not a bad thing to me (just my opinion).