How so? The law is explicit that it should be just as easy to refuse the cookies as it is to accept them. Companies are ignoring the letter of the law anyway.
They are legally enforcing the reinventing of the wheel.
It could have been done at browser level, which would have been a relatively negligible cost of compliance.
See smartphone connectors where they will demand USB-C soon. When the news hit HN quite a few people were calling EU anti innovation.
This is a massive loophole that the likes of Google can drive a coach and horses though. Doing it per website means that in practice 99% of web uses just press the "accept cookies" button without thinking.
Same with peddling with the web. They ruined the browsing experience for everyone and they're messing up with the market model of allowing people to sell their activity information in exchange for free stuff online.
The advertising model is what made the web possible. The more restrictions you apply to how websites finance themselves the more you constrain the web to be built by big actors with money and stifle innovation.
Can you expand on that? If you mean the GDPR, my reading is that it is unlawful to collect identifiable user data without informed consent. If a website does not collect data, then no problem. If a website wants to collect data, it must ask permission and give control to the user over the data. How the website implements this is not mandated.
