How would users vote now with their wallet when everything is tailored for users having either an iPhone or an Android phone?
(Yes, I know alternatives exists, even alternatives not built on top of Android, but it's extremely limited and targets very tech savvy users, possibly requiring coding skills to use to their fullest).
I own a pine phone. It's all but un-useable in any meaningful sense of the word. I own a brick and motor and have just been mandated by the government to run their version of the vaccine passport app.
It's android OR ios.
What choices do I have here?
What about people that don't have a phone? Or a 'dumb'-phone?
Where I live any valid QR code works, be it paper or even just a picture of the paper. No need to use an app.
It's so ubiquitous now that even if you want to get out of this duopoly, you can't really.
Windows Mobile was a barely consumer-friendly version of Windows CE with a truckload of vendor-specific implementations (which made for a very inconsistent user experience) and the abomination called Windows Phone was completely incompatible on the app side with everything that existed on the Windows Mobile world and on the developer side with everything else.
Symbian was (effectively) a Nokia-only OS, which meant that developers were pretty scarce and again it was incompatible on the developer and user experiences.
Then came iOS as the first "disruptor" where the jailbreakers (!) of the first days showed just how sorely behind the competition was... the first iPhone was EDGE-only ffs and still it was radically different and better than everything on the market including the back-then flagship models with Windows Mobile from HTC. Android followed up and obliterated the competition, which was easy enough to do given Google's budget and Microsoft's complete inability to react - the iPhone was released in 2007 and the comical disaster of Windows Phone took until 2010!
The rest is history, everything not from Apple moved over to Android - the longest holdout was Blackberry with their moat of business users and the BlackBerry Messenger. And somewhere along the line, Samsung managed to destroy both HTC and Sony... what remains now on the market is Samsung, Xiaomi, BBK (Vivo/OPPO) and a bunch of low budget stuff fighting for the scraps. Very sad indeed.
Maybe the most remarkable part of all, that had nothing to do with corporate behemoths (AFAIK), was the speed with which society pivoted to embrace the smart phone (specifically, the internet more generally).
We live in a completely different world than we did just one decade ago.
But I feel a bit like the OP. Soon I may just grab some hardtack, my muzzleloader and head out to the mountains and spend the next decade collecting beaver pelts. Cookie settings be damned.
Society has always been fast to embrace new technologies, particularly if profits were to be made or economies of scale made prior luxuries affordable for everyone. Industrialization, the advent of the rail age or air travel as mass transit, and now the Internet.
We're using CPUs with more processing power than multiple million dollar 70s-era mainframes in disposable pregnancy or covid tests, and a modern single (!) GPU can blast a 90s-era supercomputer to pieces with GFLOP/s performance.
I presume your beavers also come with healthcare, and the stores where you'd buy anything will still take cash.
Often choices are made for short term benefits that come with a long term negative trade off. ie choosing features like a phone camera even though the device also disregards the user’s privacy.
In other cases, choices aren’t even made by consumers directly. Like when a company acquires potential competition before they’re able to grow into a threat. Or even a company uses their growing economic power and position for regulatory capture.
Sometimes a company just breaks away from their competition and end up the only competitive choice in the market and are able To cement their position through the means above.
Especially following the previous cases, users sometimes don’t choose at all because there remain no meaningful choices in the ecosystem they purchase in.