> (...) are definitely different to a container image that gets spun up (...)
I'm not sure you're making a informed observation. "Spinning up a container image" is just fancy jargon/handwaving to refer to launching a process, which is something nginx already does under the hood in a myriad usecases without warranting complains from users.
> and queried for each request, don't you think?
I'm not sure if either you framed your sentence poorly or you don't have a clear idea about what you're talking about. In AWS lambda, you don't "spin up containers" at each request. You launch your lambda once it's deployed or when it scales up, and it stays up as long as you see traffic.