Sure, but you can't force by law those decrepit buildings along the Minhocao to renovate. At least with advertising income they would be able to afford a paint job.
> how does advertising relates to development?
Everyone hates advertising, but it's an important driver for competition. A new business has no chance of breaking into an existing market without advertising, for instance (though I guess the internet has made outdoor ads less important). Not to mention the direct jobs that were lost with Cidade Limpa.