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0 pointsMirioron4y ago0 comments

Advertising without tracking doesn't work. Only a small set of businesses can really advertise online without tracking. Any business that is in a specific area or doesn't use English will find it a bad deal, because most of their ads will be shown to people who don't understand the language or aren't in the area.

Even with tracking ads get the language component wrong frequently. Unskippable ads in a language you can't understand is even worse than normal.

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2 comments · 2 top-level

jacquesm4y ago

Many billions of dollars are spent annually on advertising without tracking: every ad in print and the vast bulk of all radio and TV advertising are not tracked at all. The web was the first medium were advertising tracking could be done and it is simply an arms race, if everybody stopped doing it then it would work just as well as it does today (and it would be a damn sight less annoying).

dmitriid4y ago

> Advertising without tracking doesn't work.

It does.

Moreover, the benefits of tracking for advertising are yet to be proven. Can't find it on mobile, but there have already been businesses giving up an tracked advertising because it had all the efficacy of shouting in a sandstorm.

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