Except it's literally the other way around. EU companies will be at a disadvantage because they cannot use the data to neither improve their service or to monetize it in some way.
>The EU is too large a market to miss out on.
Is it? Then what does that make China and the US? Or the rest of Asia? They don't seem to make nearly as many rules that require a service to change the entirety of their monetization system. If companies have to agree to EU terms then why wouldn't they do the same to China? After all, it's too big a market to ignore.
The EU keeps making more rules for all kinds of things. Eventually this is going to catch up with us - if it hasn't already done so. The EU isn't exactly the tech center of the world nor does it seem to have a great trajectory or bright future. When it comes to tech all we seem to have is cars. Everything else is foreign developed, designed, and manufactured.