I think you misunderstand. The website in question has "Copyright (c) Amazon, Inc" in the bottom, when in fact the derived work (the site) is not created by Amazon, but by a third party. IANAL but my understanding is that this copyright notice being retained without any clarification of the owner of the derived work can be seen as endorsement, which is an infringement of copyright unless Amazon has expressly permitted such use (which is usually indicated as such, anyway).

It is also clearly not satire. That would not hold up in court, and there are many instances where they have tried that angle and failed.

No, it's not a trademark issue. They copied the work verbatim (including code, which is not covered by trademark law, but by copyright law), modified it, and then put the original copyright notice in the legalese. This is copyright infringement.

And consumers are clearly deceived - hence why my original comment asking about it was written and has several upvotes.