You start noticing color gradients, lighting techniques, camera angles, and many other technical details, and spend mental effort categorizing and critiquing them instead of being immersed in the experience, like, perhaps, you were before.
As computer geeks notice bogus computer terminals in the movies, and it is somewhat irritating and frustrating "no, dammit, that is not what a mainframe terminal looks like!" film geeks do the same with movies.