It doesn't have to be better than an M1 when it's under half the price. It needs to fulfill my needs with minimum compromises, which it does admirably. The limitations of the Apple HW, OS and ecosystem would nullify any performance benefits the M1 could ever bring for me (A Ferrari might be the fastest car on the road but if I need a 4x4 to get to the top of the mountain where my work or leisure is, then owning a Ferrari is not much use for me, is it?)
Therefore I am more comfortable buying something that, while not the fastest in the world at topping benchmarks, is plenty fast enough (faster than anything Apple ever made pre-M1 which many users still use just fine), fits my needs better, is easier to repair/upgrade, and as an added bonus, is significantly cheaper than an M1, so I can take the difference in money I would have spent on an M1 and buying into the Apple ecosystem and put it into Apple stock and I'd be even better off in the long run :)) Everybody wins.