This is absolutely true for most companies, but in this specific case he could open a “MEI” type of business (individual micro-entrepreneur) on the government website and use the CNAE 8219-9/99 (“Digitator” or typist) to receive immediately a CNPJ, which would allow him to launch the site on the first day and charge customers, paying very few taxes and without a lot of bureaucracy (well, he would end up needing to deliver some papers to the city hall after that and also generate all the invoices, but this can be done days later, during the first month of CNPJ creation).