The infrastructure is completely paid for. Automotive companies extensively monetize telematics data
even for cars which do not have telematics purchased. Where you go and when - and things like air temperature, whether the wipers are on, etc - is all sold. It wouldn't surprise me if they pass along data from the infotainment system as well.
Ford offers a bunch of free telematics services for fleet operators. You can pay them and get more functionality, but they'll track your fuel economy, odometers, fault codes, etc - with a really slick web UI.
