> Am I suppose to vote with my wallet and start a new car company single handedly? Well no.

That's exactly what you're supposed to do, except probably not single-handedly. You're supposed to find investors with cash to burn, engineers who are frustrated with their big corp wage-slave jobs, and frustrated consumers and bring them together.

There's about 4300 EV startups funded in the last 15 years [1], and 27 have gone public or are in the process of going public via SPAC in the last year [2]. Some of them (eg. Nikola) don't even have the "hire qualified engineers" and "build a working product" part down and still managed to raise billions.

[1] https://tracxn.com/d/emerging-startups/electric-vehicles-sta...

[2] https://www.bloomberg.com/news/newsletters/2021-07-06/hyperd...

And, a lot of these consumer hostile moves are death by a thousand cuts rather than line-in-the-sand deal breakers. There are plenty of people who will not buy a Toyota specifically because of this, but I assume most people would be upset but still make the purchase, knowing they're getting a Toyota and all that comes with it.