People would still take the deal because it gives them the
hope that they can somehow avoid the biggest, most unavoidable, irreversible unknown: death.
And for a billionaire the second choice is a no-brainer. They lose all the material possessions but still have all the knowledge, experiences and relationships that would allow them to easily get back in the saddle.
On the other hand for a person living day-to-day trying to make ends meet the idea of "enjoying" some more years of the same may not be as thrilling as it is for a millionaire. Sure, nobody wants to die, leave family and loved ones but at some point they may want an out. Some lives are hard or become unpleasant enough to feel like a never ending punishment, like extending a life sentence in prison.